Ten brand paint, paint brands, paint the top ten brands, top ten brand paint paint Persil Persil Persil interior wall paint coatings industry current battle for market share is intense enough, other related industries brand also extends the production and sales of paint, coatings market terminal sales complex, however, the characteristics of the new entrants to seize the industry paint brand, brand positioning clear display system terminal differentiation, strong brand Yiqijuechen training, one into the industry on performance strong. Development of the coatings industry continued to grow in the years of maturity, to paint the person concerned to make the eight terminal sales trends speculation. Eight terminal sales trends in the coatings industry analysis 1, cross brand advance more paint coatings industry or related industries will be a strong multi-brand into the paint industry, the brand once mastered industry characteristics, the training of the paint industry, the brand, service and efficient management system grafted into the Kitchen will play out in the future for a long period of time its powerful force, now is a new force can not be ignored. 2, the control key to the success of a paint brand grasp second-tier cities will become the key to the success of paint brands, who in the world was the highlands. Strong performance in many cities, in order to emphasize the quality of the target single-store operators, Plough, brand, reputation and improve. By super markets, Shanghai, Beijing, Guangzhou, mature mode input-tier cities, and then by the line into second-tier cities, most likely to succeed. Because of the high visibility of first-tier cities, second and third tier market is easy to form a good radiation and mature sales model can replicate the success in second-tier cities. In line market or mainstream market has not yet issued a strong voice of the brand will be gradually reduced to a second-line and third line brands, even very likely to lose their core competitiveness. 3, the development of large-scale paint shop big flagship store has become inevitable, now the major brands and excellent industry dealers have realized the need and importance of the big stores, constantly looking for a suitable location arranged flagship store, super stores, museum experience. Meanwhile, more brands in the 120-200 square store wandering, like brand development as brand potential can not be realized, the development of ideas is a small-scale, slow growth. 4, paint sales terminals emphasize the integration of terminal sales products will no longer be highlighted, the terminal more emphasis is paint an integrated solution that truly consultative selling, to attract customers in addition to products, brand appeal and gradually embodies the designer became signing key. Fudge paint when shopping guide to explain the products and brands that much water, the ability to sell paint product looks like a very strong, but to explain the content of the paint shop store shopping guide can speak various things, these elements can easily be copied copied in the product and the brand itself do not have the advantage when shopping guide to explain the look dull, easily copied, often because of a shop in a shopping guide to leave immediately collapse, in addition to shopping guide reason itself, and the other did not go early warning system. Designers will be the signing of a key, speak with product shopping guide has been very professional knowledge, but the designer's job is more professional, modern designers are doing each store map designers, will only produce drawings and renderings, and explain how the program to the owners, but rather a lack of capacity, which is a very good breaking point, the survey found that more accessible to the owner's identity by designers, because for design, more professional, more likely to be persuaded owners . 5, pay attention to after-sales service who is seriously, who will be able to get orders. Semi-finished paint industry is the industry, semi-finished product characteristics and the involvement of a large number of human resources determines the characteristics of the industry is a typical service industry. For manufacturers, good products, fewer problems, control of product quality and good delivery, good service is the dealer, the dealer will be able to do as one of service to consumers, pre-sale, sale a full range of building relationships with customers. 6, to create an entity model paint decoration display hall will gradually "WYSIWYG" transition. In the end the performance hall renovated apartment that is based on the actual conduct model display design, which saw every show is actually a kind of cabinet to simulate the local units. In this hall, the consumer closer to the real feeling of the overall coating. Sales WYSIWYG concept through simulation kitchen cabinet showroom samples quickly get the owners to show identity, closer to the real kitchen, you can see the model can be directly bought to cover its sales with predictable results. 7, pay attention to a single store brand paint paint brand profitability during the national market will pay attention to the speed of the investment process into a single shop emphasis on profitability. Today paint single store operation capabilities are less than ideal, so there is some industry recognized "paper tiger", looks very strong, but in reality the difference between single-store profitability, national market mess, no key markets, market structure a hit break. Part of a strong regional brand will gradually decline, and some will continue in a strong market leader. Because the foundation is solid, and will continue to build on its core competitiveness advantage of the market, such coatings brands are successful models for a single shop requires high investment slow, but can better grasp every store, one after the model input, before entering the local market, many regions will be able to enter the local sales three months, showed a strong development potential. 8, store management of "soft power" has become a necessary condition for the success of many of the paint shop after dealers and manufacturers that have a strong store shopping guide will be able to catch a lot of orders, with the paint brand product homogeneity, the product itself competitiveness gradually weakened, shopping guide when explaining paint products are often found to explain the routine of the current year, two years ago, has been completely unable to get orders quickly, why? They are thinking, the reason is found, the original consumer basic similarity heard other stores, so completely lost the need "to listen to them," This problem is also found in many mature industries, how do? by overall service promotion, staff excellent and efficient team management to build their store their core competitiveness, only to build their own core competencies in order to make the paint shop of eternal youth, in order to achieve sustainable development. Through incentives to improve the combat effectiveness of the team, accurate docking information through regular and timely communication, improve the overall quality of the store through training, then get together progressive companies and employees currently in the paint industry is basically soft power to shape the lack of a large number of stores emphasis on hard power and has been unhelpful in the shape of soft power, in the next period of time, network construction complete paint brand will put a lot of effort to improve the overall competitiveness of dealers and stores, the brand has established the first Dealer Academy, in order to enhance the overall quality of the dealer, to keep pace with the brand.